BUS 365 Week 5 Quiz – Strayer
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Quiz 4 Chapter 6
Chapter 6: E-Business and
E-Commerce
Multiple Choice
1. When
a user clicks on a malvertisement on a Web site, the ad will __________.
a)
release the latest malware to launch attacks on government agencies
b)
redirect to and load a malicious Web site, which is a replica of the site the
user was expecting
c)
download a cookie that tracks the user’s purchases and credit cards
d) all
of the above
2. A
service level agreement (SLA) is a legal written contract between a vendor and
client in which the vendor guarantees __________.
a) a
maximum service charge
b) free
upgrades for the length of the contract
c) no
defects and/or no risk
d) a
minimal level of service
3.
Effective e-business models and competitive strategies are developed by
__________.
a)
vendors and service providers
b)
senior marketing managers
c)
managers from various functional areas, including marketing, IT, operations,
logistics, and accounting
d) Web
site designers
4.
Online channels and connectivity support __________, which minimizes the
limitations of having to be physically present in a single location to
collaborate or train.
a) the
e-business process
b)
telepresence
c)
community
d)
self-service
5. Over
85 percent of e-commerce dollar volume is __________ commerce.
a) B2B
b) B2C
c) G2G
d) G2B
6.
Priceline.com is an example of __________ commerce because the customer names a
product or service and the desired price, and then Priceline tries to find a
supplier to fulfill that need.
a)
business-to-consumers
b) consumers-to-business
c)
mobile
d)
business-to-business
7. A
benefit of hosting an e-commerce Web site on a third-party’s server is
__________, which is being able to add-on additional capacity incrementally,
quickly, and as needed.
a) scalability
b)
maintenance
c)
accuracy
d)
security
8. In
order to accept credit card payments for purchases, American Express, Visa and
other credit card companies require that e-commerce Web sites be PCI DSS
compliant and certified to __________.
a) help
prevent credit card fraud
b)
support Web site analytics
c)
manage customer relationships
d)
verify that the products are in-stock.
9. Which
of the following is not a characteristic of competitive innovation?
a) No
competitive innovation remains unique for long.
b)
Leading companies are always looking for next-generation capabilities to
develop new competitive advantage.
c) Most
innovations cannot be duplicated by other companies.
d) A
current approach is to integrate social networks.
10. In
the e-commerce business model __________, a vendor
asks its partners to place logos or banner ads on their sites. If customers
click the logo, go to vendor’s site, and buy; then the vendor pays a commission
to partners.
a) affiliate marketing
b) B2B
commerce
c)
relationship marketing
d) viral
marketing
11.
Sears uses __________ as a selling channel to liquidate (get rid of) its excess
or discontinued inventory.
a) C2C
commerce
b)
forward auctions
c)
reverse auctions
d)
affiliate marketing
12.
Which of the following is not one of Amazon.com’s success factors?
a)
Patented IT developments
b)
Personalized service
c)
Physical warehouses designed for shipping small packages to hundreds of
thousands of customers
d)
Maintaining a constant business model
13. For
banks, one benefit from implementing online banking is __________.
a) it
offers an inexpensive alternative to branch banking
b)
transaction costs are about 40% lower than at a physical branch
c)
margins are higher because interest rates offered to customers are lower
d) all
of the above
14.
Characteristics of ING Direct’s competitive strategy include all of the
following except:
a) paid
the highest rates on savings accounts
b)
invested heavily in marketing campaigns
c) could
not be copied by competitors
d) had
almost no bricks and mortar
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